Image of Anna Hiett, Sales Training Consultant and Executive Coach holding a mug and smiling.
Hi there,

I know first-hand how empowering both consulting and coaching can be.

Whilst creating my first sales onboarding programme in 2010, I experienced the value of working with an expert consultant and I knew then, that I wanted to help others in the same way.

Then in 2018, during a leadership course in Paris, I became more curious about the impact executive coaching can have. So I invested in a coach myself, to help me plan my career change, overcome self-doubt and stay motivated, to achieve my goal of becoming an executive coach.

And here I am now, with my own consulting and coaching business – goal accomplished! Now, my mission is to enable others to achieve their dreams too.

I work part-time as the internal leadership executive coach at Finastra, (a large global FinTech). In my part-time private practice,  I work with both individuals and corporate clients.

A committed lifelong learner, in 2023 I completed a Masters module on ‘Organisational Psychology’ at Aberdeen University, and in April 2024 I gained the International Coaching Federation Professional Certified Coach accreditation (ICF PCC). Next up – to deepen client self-awareness, I’m working towards certification in a well-known personality profiling tool.

I live in the beautiful Cotswolds, a couple of hours west of London, with my husband and two teenage sons.

You are in safe hands with me.

Anna Hiett being presented with the Princess Royal Training Award by Princess Anne.
Receiving the Princess Royal Training Award from Princess Anne.

Experienced Sales Training Leader.

I spent 10 years building and leading an award-winning global Sales Training Team. From sales onboarding and weekly enablement, to sales kick-offs and skills workshops, I’ve found out what works… and what doesn’t. With a deep interest in sales methodologies and processes, as a consultant, I’m keen to share my expertise, to help sales and enablement leaders and managers empower their teams to reach new heights of performance and productivity.

Certified Executive Coach.

As an International Coaching Federation (ICF) Professional Certified Coach (PCC), I partner with clients in a thought-provoking and creative process that inspires them to maximise their personal and professional potential.

My coaching philosophy is guided by four core values: respect, integrity, results orientated, and empowerment. I create a safe and inclusive space where clients are respected, and I uphold the highest ethical standards. I focus on driving tangible results aligned with clients’ goals, while empowering them to tap into their full potential. Through self-awareness, accountability, and support, I aim to help clients reach new heights of performance and productivity.

Clients tell me that my coaching style is calm and supportive, yet challenging and thought provoking. 

As a Certified NLP (neuro-linguistic programming) Practitioner, I work with clients to help them understand their thinking and behavioural patterns, emotional states, and aspirations. By helping leaders and managers grow themselves, they can grow their companies – across the sales function and beyond.

Quick fire questions...

Anna Hiett and her reflection against a window.

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